MEET YENI

I'm a mom, living the same days you are. As a single mom of two, I've lived the days that feel overwhelming, the ones where patience runs thin and everything is on you — and you still find a way to show up.

The ones that feel beautiful… and the ones that feel like survival.

The mornings running on coffee and no sleep. The moments where everything feels together — and the ones where it doesn't at all.

I created this brand because I wanted pieces that actually fit this life. Not just something cute — but something that feels like us.

The soft mom. The strong mom. The healing mom. The 'don't play with me' mom.

All of her exists here — because all of her exists in me too.

This brand isn't about perfection. It's about real life — loud, messy, beautiful and always evolving.

Every piece is created with intention and pride — with the understanding that what we wear should move with us… from school drop-offs, to late-night Target runs, to the moments that are just ours.

WHAT YOU'LL FIND HERE

Everyday pieces made for real life. Mommy & me styles youll actually wear. Designs that feel like you-noy just trends. Comfortbale, effortless pieces that move with youe day.

START WITH THE PIECES MOMS ARE LOVING MOST.

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FIT MOM TEE

FIT MOM TEE

FIT MOM TEE

$29.99
Sale price  $29.99 Regular price 
TIRED MOMS TEE

TIRED MOMS TEE

TIRED MOMS TEE

$29.99
Sale price  $29.99 Regular price